Amaranth Market Introduction
Amaranth is a highly nutritious, gluten-free grain that has gained popularity in recent years due to its many health benefits. It has been cultivated for thousands of years in Central and South America, and is now grown in many parts of the world, including the United States, India, and China.Amaranth is a rich source of protein, fiber, and many important vitamins and minerals, including calcium, iron, magnesium, and potassium. It is also gluten-free, making it a popular choice for those with gluten intolerance or celiac disease.Amaranth can be consumed in many different forms, including as a whole grain, flour, or popped like popcorn. It is commonly used in a variety of dishes, including soups, stews, and salads, and can also be used to make bread, pasta, and other baked goods.The global amaranth market is expected to grow significantly in the coming years, driven by the increasing demand for natural and organic foods and the growing awareness about the health benefits of amaranth. The market is also being driven by the increasing adoption of amaranth in the food and beverage industry, where it is used as an ingredient in many different products, including energy bars, cereals, and snacks.
Amaranth Market Size
The global amaranth market size was valued at around USD 1.2 billion in 2020 and is expected to grow at a CAGR of around 11% from 2021 to 2028. The market is being driven by the increasing demand for natural and organic foods, the growing awareness about the health benefits of amaranth, and the increasing adoption of amaranth in the food and beverage industry.Amaranth is gaining popularity as a superfood due to its high nutritional value, and is being increasingly consumed as a grain or as an ingredient in various food products. The gluten-free nature of amaranth also makes it a popular choice for people with gluten intolerance or celiac disease. The increasing demand for gluten-free products is expected to drive the growth of the amaranth market over the forecast period.The market is also being driven by the increasing adoption of amaranth in the food and beverage industry, where it is used as an ingredient in many different products, including energy bars, cereals, and snacks. The demand for plant-based protein sources is also driving the growth of the market, as amaranth is a rich source of protein.By region, North America is expected to hold the largest share of the market, driven by the increasing demand for natural and organic foods and the growing awareness about the health benefits of amaranth. The Asia-Pacific region is also expected to witness significant growth over the forecast period, driven by the increasing adoption of amaranth in the food and beverage industry and the growing demand for gluten-free products.
Amaranth Market Share
The global amaranth market is highly fragmented and competitive, with a large number of players operating in the market. Some of the key players in the market include:
- Purity Foods, Inc.
- Nu-World Foods
- Iprona AG
- Proderna Biotech Pvt. Ltd.
- RusOliva
- Flavex Naturextrakte GmbH
- Amaranth Bio Company
- Navdanya International
- Ardent Mills
- Birkamidon Rohstoffhandels GmbH
The market share of these players varies based on factors such as their product offerings, distribution networks, and marketing strategies. Additionally, new players are entering the market, driven by the growing demand for amaranth and the increasing awareness about its health benefits.The market is segmented by form, application, distribution channel, and geography. By form, the market is segmented into whole grain, flour, and others. By application, the market is segmented into food and beverages, nutraceuticals, pharmaceuticals, and others. By distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, online retailers, and others.North America is expected to hold the largest share of the market, followed by Europe and Asia-Pacific. The increasing demand for natural and organic foods and the growing awareness about the health benefits of amaranth are expected to drive the growth of the market in these regions.
Amaranth Market Trends
The global amaranth market is witnessing several trends that are expected to shape the market in the coming years. Some of the key trends include:
- Growing demand for natural and organic foods: There is a growing demand for natural and organic foods worldwide, driven by consumers' increasing awareness about the health benefits of such products. Amaranth is a natural and organic grain that is gluten-free, high in protein, and rich in essential vitamins and minerals. As a result, the demand for amaranth is increasing, and this trend is expected to continue over the forecast period.
- Increasing adoption of amaranth in the food and beverage industry: The food and beverage industry is increasingly adopting amaranth as an ingredient in various products, including energy bars, cereals, snacks, and baked goods. This is driven by the growing demand for plant-based protein sources and the increasing popularity of gluten-free products.
- Rising popularity of superfoods: Amaranth is gaining popularity as a superfood due to its high nutritional value. Superfoods are foods that are high in nutrients and are believed to have numerous health benefits. The increasing popularity of superfoods is expected to drive the growth of the amaranth market over the forecast period.
- Growing demand for gluten-free products: Amaranth is a gluten-free grain, making it a popular choice for people with gluten intolerance or celiac disease. The increasing demand for gluten-free products is expected to drive the growth of the amaranth market over the forecast period.
- Increased focus on sustainable agriculture: Amaranth is a crop that requires minimal water and can grow in poor soil conditions. As a result, there is a growing focus on sustainable agriculture, and amaranth is emerging as a viable crop for sustainable farming practices. This is expected to drive the growth of the amaranth market in the coming years.
Amaranth Market Driving factors
The global amaranth market is driven by several factors that are expected to shape the market in the coming years. Some of the key driving factors include:
- Growing awareness about the health benefits of amaranth: Amaranth is a gluten-free grain that is high in protein, fiber, and essential vitamins and minerals. As a result, it is considered to be a superfood with numerous health benefits. The increasing awareness about the health benefits of amaranth is expected to drive the demand for the grain in the coming years.
- Increasing demand for natural and organic foods: There is a growing demand for natural and organic foods worldwide, driven by consumers' increasing awareness about the health benefits of such products. Amaranth is a natural and organic grain that is free from pesticides and chemicals, making it a popular choice for health-conscious consumers.
- Growing popularity of gluten-free products: Amaranth is a gluten-free grain, making it a popular choice for people with gluten intolerance or celiac disease. The increasing demand for gluten-free products is expected to drive the growth of the amaranth market over the forecast period.
- Rising adoption of amaranth in the food and beverage industry: The food and beverage industry is increasingly adopting amaranth as an ingredient in various products, including energy bars, cereals, snacks, and baked goods. This is driven by the growing demand for plant-based protein sources and the increasing popularity of gluten-free products.
- Increasing availability of amaranth: Amaranth is widely grown in various regions of the world, including South America, Central America, and Asia. The increasing availability of amaranth is expected to drive the growth of the market over the forecast period.
- Growing demand for sustainable and environmentally-friendly agriculture: Amaranth is a crop that requires minimal water and can grow in poor soil conditions. As a result, it is emerging as a viable crop for sustainable and environmentally-friendly agriculture. This is expected to drive the growth of the amaranth market in the coming years.
Amaranth Market Reginal Analysis
The global amaranth market can be analyzed by region, and some of the key regions include:
- North America: North America is a significant market for amaranth, driven by the growing demand for natural and organic foods, gluten-free products, and plant-based protein sources. The United States is the largest market for amaranth in the region, followed by Canada.
- Europe: Europe is another significant market for amaranth, driven by the increasing adoption of gluten-free products and the growing demand for natural and organic foods. Countries such as Germany, France, and the United Kingdom are the major markets for amaranth in the region.
- Asia Pacific: The Asia Pacific region is expected to witness significant growth in the amaranth market over the forecast period, driven by the increasing adoption of amaranth in the food and beverage industry and the growing awareness about the health benefits of the grain. India, China, and Japan are the major markets for amaranth in the region.
- Latin America: Latin America is a significant market for amaranth, driven by the wide availability of the grain in the region and the increasing demand for natural and organic foods. Countries such as Peru and Mexico are the major markets for amaranth in the region.
- Middle East and Africa: The Middle East and Africa region are expected to witness moderate growth in the amaranth market over the forecast period. The market is driven by the increasing demand for natural and organic foods and the growing popularity of gluten-free products. Countries such as South Africa and Egypt are the major markets for amaranth in the region.
Amaranth Market Forecasts 2030
The global amaranth market is expected to witness significant growth over the forecast period from 2021 to 2030. The market is projected to grow at a CAGR of around 11% during the forecast period, driven by the increasing adoption of amaranth in the food and beverage industry, the growing demand for natural and organic foods, and the rising popularity of gluten-free products.The Asia Pacific region is expected to witness the highest growth rate in the amaranth market over the forecast period, driven by the increasing adoption of amaranth in the food and beverage industry and the growing awareness about the health benefits of the grain. The region is expected to witness a CAGR of around 13% during the forecast period.North America and Europe are also expected to witness significant growth in the amaranth market over the forecast period, driven by the increasing demand for natural and organic foods, gluten-free products, and plant-based protein sources. The regions are expected to witness a CAGR of around 9% and 10%, respectively, during the forecast period.Latin America and the Middle East and Africa regions are also expected to witness moderate growth in the amaranth market over the forecast period, driven by the increasing demand for natural and organic foods and the growing popularity of gluten-free products. The regions are expected to witness a CAGR of around 7% and 8%, respectively, during the forecast period.Overall, the global amaranth market is expected to witness significant growth over the forecast period, driven by the increasing adoption of the grain in the food and beverage industry, the growing demand for natural and organic foods, and the rising popularity of gluten-free products.
Amaranth Market Key Industry Players
Some of the key players operating in the global amaranth market include:
- Ardent Mills
- Bob's Red Mill Natural Foods
- Natures Choice
- The Amaranth Company
- Nu-World Foods
- ProNature Organic Foods
- RusOliva
- Sresta Natural Bioproducts Pvt. Ltd.
- Trinity Grains
- Great Life Foods
These companies are focusing on product innovation, expansion of product portfolios, and strategic partnerships and collaborations to increase their market share in the global amaranth market. They are also investing in research and development activities to develop new products and increase their production capacity to meet the growing demand for amaranth. Additionally, these companies are adopting various marketing strategies to increase consumer awareness about the health benefits of amaranth and promote the use of the grain in the food and beverage industry.