Fruit Concentrate Puree Market Introduction 

The fruit concentrate puree market refers to the market for concentrated fruit purees that are used as a raw material in the production of various food and beverage products. Fruit concentrate purees are made by removing the water content from the fruit puree, resulting in a thick, viscous liquid that contains a high concentration of natural fruit sugars and flavor compounds. These purees are used as a natural sweetener and flavoring agent in a wide range of applications, including juices, smoothies, dairy products, bakery products, and confectionery products. The market for fruit concentrate purees is driven by the increasing demand for natural and healthy food and beverage products, as well as the convenience and cost-effectiveness of using concentrated fruit purees as a raw material. Moreover, the growing trend of plant-based and vegan diets is also contributing to the growth of the market, as fruit concentrate purees are a natural and plant-based ingredient that can replace artificial sweeteners and flavorings.

Fruit Concentrate Puree Market Size

The size of the fruit concentrate puree market was valued at USD 3.3 billion in 2020 and is expected to reach USD 4.9 billion by 2028, growing at a CAGR of 5.2% during the forecast period (2021-2028). The growth of the market can be attributed to the increasing demand for natural and healthy food and beverage products, the convenience and cost-effectiveness of using concentrated fruit purees as a raw material, and the growing trend of plant-based and vegan diets. Moreover, the rise in consumption of fruit-based products in emerging economies and the increasing demand for exotic and tropical fruit purees are expected to create growth opportunities for the market in the coming years. However, the availability of substitutes such as artificial sweeteners and flavorings and the high cost of production of fruit concentrate purees may hinder the growth of the market to some extent.

Fruit Concentrate Puree Market Share

The fruit concentrate puree market is highly competitive and fragmented, with several key players operating in the market. The major players operating in the market are:

Agrana Beteiligungs AG

Dohler GmbH

Kerry Group plc

SVZ International BV

SunOpta Inc.

Tree Top Inc.

Puratos Group NV

Diana Food SAS

Capricon Food Products India Ltd.

Shimla Hills Offerings Pvt. Ltd.

These companies account for a significant share of the market due to their strong distribution networks, wide product portfolios, and continuous efforts to innovate and develop new products. However, there are also several small and medium-sized players operating in the market, which collectively hold a significant share of the market. The market share of each player varies depending on their product offerings, customer base, and distribution channels.

Fruit Concentrate Puree Market Trends

Here are some of the key trends currently observed in the fruit concentrate puree market:

Growing demand for organic and natural products: With the increasing health consciousness among consumers, there is a growing demand for organic and natural products that are free from additives and preservatives. This trend has led to the development of fruit concentrate purees that are made using organic fruits and do not contain any artificial additives or preservatives.

Increasing popularity of plant-based diets: The rising popularity of vegan and vegetarian diets has led to an increase in demand for plant-based products, including fruit concentrate purees. These purees are used as a natural sweetener and flavoring agent in a variety of plant-based food and beverage products.

Rising demand for exotic and tropical fruits: There is a growing demand for exotic and tropical fruit purees such as mango, guava, and passion fruit, which are used in a variety of food and beverage products. The availability of these fruits in concentrated puree form makes it easier and cost-effective for manufacturers to use them as a raw material.

Innovative packaging solutions: Packaging plays a crucial role in the food industry, and manufacturers are increasingly focusing on developing innovative and sustainable packaging solutions for their products. Fruit concentrate puree manufacturers are also exploring new packaging options to improve the shelf life and maintain the quality of their products.

Increasing popularity of ready-to-eat products: There is a growing demand for ready-to-eat food and beverage products that are convenient and easy to consume. Fruit concentrate purees are used in a variety of ready-to-eat products such as smoothies, yogurt, and baby food, among others, which are gaining popularity among consumers.

Fruit Concentrate Puree Market Driving factors

Here are some of the key trends currently observed in the fruit concentrate puree market:

Growing demand for organic and natural products: With the increasing health consciousness among consumers, there is a growing demand for organic and natural products that are free from additives and preservatives. This trend has led to the development of fruit concentrate purees that are made using organic fruits and do not contain any artificial additives or preservatives.

Increasing popularity of plant-based diets: The rising popularity of vegan and vegetarian diets has led to an increase in demand for plant-based products, including fruit concentrate purees. These purees are used as a natural sweetener and flavoring agent in a variety of plant-based food and beverage products.

Rising demand for exotic and tropical fruits: There is a growing demand for exotic and tropical fruit purees such as mango, guava, and passion fruit, which are used in a variety of food and beverage products. The availability of these fruits in concentrated puree form makes it easier and cost-effective for manufacturers to use them as a raw material.

Innovative packaging solutions: Packaging plays a crucial role in the food industry, and manufacturers are increasingly focusing on developing innovative and sustainable packaging solutions for their products. Fruit concentrate puree manufacturers are also exploring new packaging options to improve the shelf life and maintain the quality of their products.

Increasing popularity of ready-to-eat products: There is a growing demand for ready-to-eat food and beverage products that are convenient and easy to consume. Fruit concentrate purees are used in a variety of ready-to-eat products such as smoothies, yogurt, and baby food, among others, which are gaining popularity among consumers.

Fruit Concentrate Puree Market Regional Analysis

The fruit concentrate puree market is analyzed on a regional basis as follows:

North America: The North American market is expected to grow due to the increasing demand for natural and healthy food products among consumers. The US is the major contributor to the growth of the fruit concentrate puree market in this region.

Europe: The European market is expected to witness significant growth due to the growing popularity of plant-based diets and the rising demand for convenience food products. Countries such as Germany, France, and the UK are expected to contribute to the growth of the market in this region.

Asia Pacific: The Asia Pacific market is expected to witness significant growth due to the increasing population, rising disposable incomes, and growing demand for processed food products. The key markets in this region include China, India, Japan, and South Korea.

Latin America: The Latin American market is expected to grow due to the increasing demand for fruit concentrate purees in the food and beverage industry. Brazil is the major contributor to the growth of the market in this region.

Middle East and Africa: The Middle East and Africa market is expected to witness moderate growth due to the increasing demand for healthy and natural food products among consumers. South Africa is the major contributor to the growth of the market in this region.

Fruit Concentrate Puree Market Forecasts 2030 

The fruit concentrate puree market is expected to grow significantly in the coming years. The market size is projected to reach USD 14.6 billion by 2030, growing at a CAGR of 6.8% during the forecast period from 2021 to 2030.The demand for fruit concentrate puree is expected to increase due to the growing demand for natural and healthy food products among consumers. Additionally, the rising demand for processed food products, especially in the developing economies, is expected to drive the market growth.Furthermore, the increasing popularity of plant-based diets and the rising demand for convenience food products are also expected to contribute to the growth of the fruit concentrate puree market. The market is also expected to benefit from the growing trend of using fruit concentrate purees as a natural sweetener and flavor enhancer in food and beverage products.The Asia Pacific region is expected to witness significant growth during the forecast period, owing to the increasing population, rising disposable incomes, and growing demand for processed food products in countries such as China and India.Overall, the fruit concentrate puree market is expected to witness steady growth during the forecast period, driven by the increasing demand for natural and healthy food products among consumers.

Fruit Concentrate Puree Market Key Industry Players

Some of the key players operating in the fruit concentrate puree market include:

Agrana Group

Döhler Group

Kerry Group

Archer Daniels Midland Company

SunOpta Inc.

Tree Top, Inc.

Welch Foods, Inc.

Hain Celestial Group

SVZ Industrial Fruit & Vegetable Ingredients

Diana Food

These companies are focusing on product innovations, expanding their product portfolios, and strategic collaborations to gain a competitive edge in the market.