North America Fruit Snacks Market Introduction 

North America Fruit Snacks Market refers to the market for fruit-based snack foods in North America. Fruit snacks are a type of snack food made from processed fruit or fruit juice concentrate, and are typically marketed as a healthier alternative to traditional snack foods. They can come in various forms such as gummies, bars, and dried fruit.The North America Fruit Snacks Market is primarily driven by the increasing health awareness among consumers, who are increasingly opting for healthier snack options. Additionally, the market is also driven by the convenience and portability of fruit snacks, as they can be easily consumed on-the-go.The market is further segmented by distribution channel, with major channels including supermarkets and hypermarkets, convenience stores, online retail, and others. Major players in the market include Kellogg Company, General Mills, The Hershey Company, and Welch's, among others.

North America Fruit Snacks Market Size

According to a report by IMARC Group, the North America fruit snacks market reached a value of US$ 2.91 Billion in 2020. It is further expected to reach US$ 3.91 Billion by 2026, growing at a CAGR of 4.8% during 2021-2026. The demand for fruit snacks is increasing in North America due to the rising health awareness among consumers, along with the growing demand for convenience foods.

North America Fruit Snacks Market Share

According to a report by IMARC Group, in 2020, North America held the largest share of the global fruit snacks market, accounting for more than one-third of the total market share. The region is expected to continue its dominance during the forecast period (2021-2026).

North America Fruit Snacks Market Trends

The North America fruit snacks market has witnessed several trends in recent years. Some of the key trends include:Growing demand for healthy and natural snacks: With an increasing focus on health and wellness, consumers are opting for healthier snack options. Fruit snacks made with natural and organic ingredients are becoming increasingly popular among health-conscious consumers.Rising popularity of plant-based snacks: Plant-based diets are gaining traction, and this trend is also reflected in the snack industry. Fruit snacks made with plant-based ingredients such as fruits, vegetables, and nuts are becoming increasingly popular.Increasing availability of innovative flavors and packaging: Manufacturers are introducing new and innovative flavors of fruit snacks to cater to changing consumer preferences. They are also experimenting with new packaging formats to make their products more convenient and attractive to consumers.Growing demand for on-the-go snacks: With busy lifestyles and increasing demand for convenience, on-the-go snacks are becoming more popular. Fruit snacks that come in convenient and portable packaging are gaining popularity among consumers.Expansion of distribution channels: Fruit snack manufacturers are expanding their distribution channels to reach a wider audience. They are increasingly selling their products through online channels, convenience stores, and supermarkets to increase their market share.

North America Fruit Snacks Market Driving factors

The North America fruit snacks market is driven by various factors, including the increasing demand for healthier snack options among consumers, the rising prevalence of health issues such as obesity and diabetes, and the growing awareness of the benefits of fruit-based snacks. Other factors include the increasing popularity of plant-based and organic food products and the availability of a wide range of flavors and packaging options. Additionally, the increasing availability of fruit snacks through various distribution channels, including online and offline retail, is expected to drive market growth. The rising trend of on-the-go snacking is also expected to increase the demand for fruit snacks.

North America Fruit Snacks Market Regional Analysis

The North America fruit snacks market can be segmented into the United States and Canada. The United States is expected to hold the largest share of the market in the region due to the high demand for healthy and convenient snacking options among consumers. Additionally, the increasing awareness regarding the health benefits of fruit-based snacks and the presence of major manufacturers in the country are expected to drive the growth of the market in the United States. The market in Canada is also expected to grow at a significant rate due to the increasing trend of healthy snacking and rising disposable income of consumers.The region is also witnessing the trend of using plant-based and organic ingredients in fruit snacks, which is further contributing to the growth of the market. The increasing trend of veganism and vegetarianism in the region is also expected to boost the demand for plant-based fruit snacks. Furthermore, the COVID-19 pandemic has resulted in the rise of at-home snacking, which has led to an increase in the demand for fruit snacks.

North America Fruit Snacks Market Forecasts 2030 

According to a report by IMARC Group, the North America Fruit Snacks market was valued at $2.9 billion in 2020 and is expected to reach $4.6 billion by 2030, with a CAGR of 4.6% during the forecast period.The growth of the market can be attributed to the increasing demand for healthy and convenient snacks, rising health consciousness among consumers, and the growing popularity of plant-based and vegan diets. Moreover, the growing trend of snacking between meals and the increasing preference for natural and organic products are also driving the market growth.The United States is the largest market for fruit snacks in North America, owing to the high disposable incomes, the presence of key players, and the increasing demand for healthy snacking options. Canada is also expected to witness significant growth during the forecast period, owing to the growing trend of veganism and the increasing awareness regarding the health benefits of fruit snacks.Overall, the North America Fruit Snacks market is expected to continue to grow in the coming years, driven by the increasing demand for healthy and convenient snacking options among consumers.

North America Fruit Snacks Market Key Industry Players

Some of the key industry players in the North America Fruit Snacks Market include:

Kellogg Company

General Mills, Inc.

SunOpta, Inc.

Mondelēz International, Inc.

Welch's

The Hershey Company

Nestle S.A.

The Kraft Heinz Company

The J.M. Smucker Company

The Coca-Cola Company

Note that this list is not exhaustive and there are other players in the market as well.