North America Pea Protein Market Introduction

Pea protein is a plant-based protein derived from yellow peas that has gained popularity as a dietary supplement and ingredient in various food and beverage products. Pea protein is rich in essential amino acids and is suitable for individuals with dietary restrictions such as gluten-free, dairy-free, and soy-free diets. North America is a significant market for pea protein due to the increasing demand for plant-based protein sources among health-conscious consumers.The North America pea protein market includes various products such as concentrates, isolates, and textured pea proteins, which are used in applications such as dietary supplements, sports nutrition, bakery and confectionery, meat substitutes, and other food and beverage products. The market is driven by various factors such as increasing health consciousness, rising vegan and vegetarian populations, and the demand for sustainable and clean-label ingredients.The United States is the largest market for pea protein in North America, driven by the increasing demand for plant-based protein sources in the food and beverage industry. Canada is also a significant market for pea protein, driven by the rising trend of health and wellness and the increasing demand for vegan and vegetarian products

North America Pea Protein Market Size

The North America pea protein market size was valued at USD 81.8 million in 2020 and is expected to reach USD 230.8 million by 2028, with a CAGR of 13.2% from 2021 to 2028. The increasing demand for plant-based protein sources among health-conscious consumers is driving the growth of the pea protein market in North America.Moreover, the rising vegan and vegetarian population in North America is also contributing to the market growth. Additionally, the demand for clean-label and sustainable ingredients in the food and beverage industry is further boosting the demand for pea protein in the region. The COVID-19 pandemic has also played a role in increasing the demand for plant-based protein sources as consumers are increasingly focusing on their health and wellness.

North America Pea Protein Market Share

As of 2020, the North America pea protein market was dominated by the United States, which accounted for the largest market share in the region. The increasing demand for plant-based protein sources and the rising trend of health and wellness among consumers are driving the growth of the pea protein market in the country.Canada is also a significant market for pea protein in North America, driven by the increasing demand for vegan and vegetarian products and the growing awareness of the health benefits of plant-based protein sources.In terms of the type of pea protein products, concentrates accounted for the largest market share in 2020, followed by isolates and textured pea proteins. The dietary supplements application segment dominated the North America pea protein market in 2020, followed by the sports nutrition and meat substitutes segments.Overall, the North America pea protein market is highly competitive and is dominated by major players such as Roquette Frères, Ingredion Incorporated, Cosucra Groupe Warcoing SA, and Axiom Foods, Inc.

North America Pea Protein Market Trends

Some of the key trends in the North America pea protein market include:

Rising Demand for Clean Label and Sustainable Ingredients: With increasing awareness about the impact of food production on the environment, consumers are increasingly seeking clean label and sustainable ingredients in their food and beverages. Pea protein is a plant-based protein source that is sustainable, non-GMO, and has a clean label, making it an attractive option for food and beverage manufacturers.

Increasing Demand for Vegan and Vegetarian Products: The number of consumers following a vegan or vegetarian diet is on the rise in North America, which is driving the demand for plant-based protein sources such as pea protein. This trend is expected to continue in the coming years, as more consumers are becoming aware of the health and environmental benefits of plant-based diets.

Growing Popularity of Sports Nutrition Products: Pea protein is a popular ingredient in sports nutrition products due to its high protein content and amino acid profile. With the growing demand for sports nutrition products in North America, the demand for pea protein is also expected to increase.

Rising Interest in Alternative Meat Products: The alternative meat market is growing rapidly in North America, driven by increasing concerns about the environmental impact of conventional meat production and the growing demand for plant-based protein sources. Pea protein is a common ingredient in alternative meat products, as it provides a meat-like texture and flavor.

Technological Advances in Pea Protein Extraction and Processing: The pea protein industry is constantly evolving, with new technologies and methods being developed for the extraction and processing of pea protein. These advances are expected to lead to improvements in the quality and functionality of pea protein, making it more attractive to food and beverage manufacturers.

North America Pea Protein Market Driving Factors

Some of the key driving factors of the North America pea protein market include:

Increasing Demand for Plant-Based Protein Sources: With growing awareness about the health and environmental benefits of plant-based diets, there is a rising demand for plant-based protein sources in North America. Pea protein is a popular plant-based protein source due to its high protein content, amino acid profile, and sustainability.Rising Demand for Clean Label Ingredients: Consumers in North America are increasingly seeking clean label ingredients in their food and beverages. Pea protein is a clean label ingredient that is non-GMO, sustainable, and does not contain any allergens, making it an attractive option for food and beverage manufacturers.Growing Popularity of Vegan and Vegetarian Diets: The number of consumers following a vegan or vegetarian diet is on the rise in North America, which is driving the demand for plant-based protein sources such as pea protein.Increasing Demand for Sports Nutrition Products: The sports nutrition market is growing rapidly in North America, driven by increasing interest in fitness and healthy lifestyles. Pea protein is a popular ingredient in sports nutrition products due to its high protein content and amino acid profile.Growing Interest in Alternative Meat Products: The alternative meat market is growing rapidly in North America, driven by concerns about the environmental impact of conventional meat production and the health benefits of plant-based diets. Pea protein is a common ingredient in alternative meat products, making it a key driver of the North America pea protein market.Technological Advances in Pea Protein Extraction and Processing: The pea protein industry is constantly evolving, with new technologies and methods being developed for the extraction and processing of pea protein. These advances are expected to lead to improvements in the quality and functionality of pea protein, making it more attractive to food and beverage manufacturers.

North America Pea Protein Market Regional Analysis

The North America pea protein market can be segmented into the United States and Canada.

United States: The United States is the largest market for pea protein in North America. The growing trend of plant-based diets and the increasing demand for clean label ingredients are key drivers of the pea protein market in the US. The market is also driven by the increasing demand for sports nutrition products and alternative meat products.

Canada: The pea protein market in Canada is driven by the increasing demand for plant-based protein sources and clean label ingredients. Canada is a major producer of peas, which is a key raw material for pea protein production. The Canadian government has also been supportive of the pea protein industry, investing in research and development to improve the quality and functionality of pea protein.

Both the United States and Canada have a well-established food and beverage industry, which provides a significant market for pea protein as an ingredient. Additionally, both countries have a high demand for organic and non-GMO products, which has driven the growth of the organic pea protein market in the region.

North America Pea Protein Market Forecasts 2030 

The North America pea protein market is expected to grow in the coming years, with a forecasted CAGR of around 11.5% from 2021 to 2030. The increasing demand for plant-based protein sources, clean label ingredients, and the rise of veganism and flexitarianism are key factors driving the market growth.In the United States, the demand for pea protein is expected to increase due to the growing demand for plant-based protein sources in the food and beverage industry, and the increasing demand for alternative meat products. The sports nutrition industry is also expected to drive the growth of the pea protein market in the US.In Canada, the market growth is driven by the increasing demand for clean label ingredients and the rising popularity of plant-based diets. The Canadian government's support for the pea protein industry is also expected to drive market growth in the region.The organic pea protein segment is expected to grow at a faster rate than the conventional segment due to the increasing demand for organic and non-GMO products. The food and beverage industry is expected to be the largest end-use segment for pea protein, followed by the sports nutrition industry.Overall, the North America pea protein market is expected to continue its growth trajectory over the next decade, driven by increasing consumer demand for sustainable and plant-based protein sources.

North America Pea Protein Market Key Industry Players

Some of the key industry players operating in the North America pea protein market include:

Axiom Foods Inc.

Roquette Freres

The Scoular Company

Ingredion Incorporated

Farbest Brands

Burcon NutraScience Corporation

Fenchem Biotek Ltd.

Kerry Group plc

ADM

AGT Food and Ingredients

These companies are actively involved in the production and supply of pea protein and its derivatives, and are undertaking various strategies such as mergers and acquisitions, partnerships, and new product launches to expand their market presence and cater to the growing demand for plant-based protein sources.