Not From Concentrate (NFC) Puree Market Introduction

Not From Concentrate (NFC) puree refers to a type of fruit or vegetable puree that is made by crushing or blending fresh produce, without adding any water or concentrates to the mixture. The resulting puree retains the natural flavor, aroma, and nutrient content of the original fruit or vegetable, making it a popular ingredient in a variety of food and beverage products.NFC purees are commonly used in the production of juices, smoothies, yogurts, and other dairy products, as well as baby food, sauces, and other culinary applications. They are also preferred by consumers who seek minimally processed and natural products, as NFC purees do not contain any added sugars, preservatives, or artificial flavors.

Not From Concentrate (NFC) Puree Market Size

The global Not From Concentrate (NFC) puree market size was valued at USD 4.1 billion in 2020 and is projected to reach USD 6.3 billion by 2028, growing at a CAGR of 5.4% during the forecast period (2021-2028). The growth of the NFC puree market can be attributed to the increasing demand for natural and healthy food products, as well as the rising popularity of plant-based diets. Additionally, the convenience and versatility of NFC purees have made them an attractive ingredient for a wide range of food and beverage manufacturers.Furthermore, the COVID-19 pandemic has also had a positive impact on the NFC puree market, as consumers increasingly prioritize immunity-boosting and health-conscious products, leading to a surge in demand for fruits and vegetables and the resulting purees. The trend of at-home cooking and experimenting with new recipes during the pandemic has also driven the demand for NFC purees, as consumers seek convenient and easy-to-use ingredients for their culinary creations.

Not From Concentrate (NFC) Puree Market Share

The global Not From Concentrate (NFC) puree market is highly fragmented, with numerous small and large players operating in the market. Some of the key players in the market include Ingredion Incorporated, Dohler GmbH, AGRANA Beteiligungs-AG, SVZ Industrial Fruit & Vegetable Ingredients, Kerry Group plc, Archer Daniels Midland Company, Agrana Fruit, Tree Top Inc., Sunopta Inc., and Diana Food.As of 2020, the NFC puree market was dominated by Europe, followed by North America and Asia Pacific. Within Europe, France was the largest market for NFC puree, followed by Germany and the United Kingdom. The increasing demand for natural and healthy food products, as well as the growing popularity of plant-based diets, are the key factors driving the growth of the NFC puree market in these regions.In terms of application, the beverage segment held the largest share of the NFC puree market in 2020, followed by baby food, bakery & snacks, and others. The demand for NFC puree in the beverage industry is driven by the rising demand for natural and healthy beverages, such as smoothies, juices, and sports drinks. The baby food segment is also expected to witness significant growth during the forecast period, due to the increasing demand for organic and natural baby food products.

Not From Concentrate (NFC) Puree Market Trends

The following are some trends in the Not From Concentrate (NFC) Puree Market:

Growing Demand for Organic NFC Puree: Consumers are increasingly becoming conscious of their health and the environment. As a result, there is a growing demand for organic NFC puree, which is free from harmful chemicals and pesticides. Organic NFC puree is also perceived to have a better taste and higher nutritional value.Increasing Popularity of NFC Fruit Puree Blends: NFC fruit puree blends are gaining popularity as they offer a unique flavor profile and nutritional benefits. For instance, NFC fruit puree blends are often mixed with vegetable juices to create nutritious and delicious beverages.Rising Demand for NFC Puree with Low Sugar Content: Consumers are becoming more health-conscious and are looking for products with low sugar content. This trend is driving the demand for NFC puree with low sugar content, which is often used as a natural sweetener in various food and beverage products.Growing Demand for NFC Puree in Baby Food: The demand for NFC puree in baby food products is on the rise, owing to its nutritional value and easy digestibility. NFC puree is often used as a base ingredient in baby food products, as it is easy to mix and has a smooth texture.Increasing Use of NFC Puree in Food Processing: NFC puree is widely used in food processing, owing to its versatility and ease of use. NFC puree is often used as an ingredient in various food products, such as sauces, soups, and desserts. Its use in food processing is expected to increase further in the coming years.Overall, the NFC puree market is expected to continue growing, driven by the increasing demand for natural and healthy food products.

Not From Concentrate (NFC) Puree Market Driving Factors

The growing demand for natural and minimally processed food products is one of the key driving factors for the not from concentrate (NFC) puree market. NFC puree is made without any concentration or dilution, using only fresh fruits or vegetables. As a result, it contains higher amounts of nutrients and is free from any additives or preservatives. This is particularly appealing to health-conscious consumers who are looking for healthier alternatives to processed foods.Another driving factor for the NFC puree market is the increasing demand for convenience foods. NFC puree can be used in a wide range of food applications, such as beverages, baby food, sauces, and soups, making it a versatile ingredient for food manufacturers. Additionally, the long shelf life of NFC puree makes it a suitable ingredient for food products with longer shelf lives, such as canned goods.The growing popularity of plant-based diets is also driving the demand for NFC puree. As more consumers adopt vegan and vegetarian diets, there is an increasing demand for plant-based protein sources, including fruits and vegetables. NFC puree can be used to add flavor and nutrients to plant-based food products, making it an attractive ingredient for food manufacturers.Finally, the increasing popularity of ethnic cuisines is also driving the demand for NFC puree. Many ethnic dishes require a variety of fruits and vegetables that are not always available year-round. NFC puree provides a convenient and cost-effective way for food manufacturers to incorporate these ingredients into their products, regardless of the season.

Not From Concentrate (NFC) Puree Market Regional Analysis

The market for Not From Concentrate (NFC) Puree is analyzed based on regions such as North America, Europe, Asia-Pacific, South America, and Middle East and Africa. North America is expected to dominate the market due to the increasing demand for NFC puree in various industries such as beverages, food, and cosmetics. The rising awareness regarding the health benefits of NFC puree is also expected to contribute to the growth of the market in the region. The European market for NFC puree is expected to witness significant growth due to the increasing demand for organic and natural products. The Asia-Pacific region is expected to witness significant growth due to the increasing demand for natural and healthy food and beverage products. The market in South America and Middle East and Africa is also expected to witness significant growth during the forecast period due to the rising demand for natural and organic food products.

Not From Concentrate (NFC) Puree Market Forecasts 2030 

Here are the forecasts for the Not From Concentrate (NFC) Puree Market for the year 2030:The global Not From Concentrate (NFC) Puree Market is projected to grow significantly by 2030, with a CAGR of around 6.5% during the forecast period. The market is expected to be driven by factors such as increasing demand for organic food products, growing health awareness among consumers, and the increasing trend of using natural ingredients in food products.The Asia-Pacific region is expected to witness significant growth during the forecast period, owing to the increasing population, rising disposable income, and growing demand for healthy food products. Europe and North America are also expected to witness steady growth, owing to the high demand for organic food products and increasing health awareness among consumers.The key players operating in the global Not From Concentrate (NFC) Puree Market include Dohler GmbH, Tree Top Inc., SunOpta Inc., SVZ Industrial Fruit & Vegetable Ingredients, Hain Celestial Group, Inc., Olam International, and Agrana Beteiligungs AG, among others. These players are focused on product innovation, expanding their product portfolios, and entering into strategic partnerships to expand their market presence.

Not From Concentrate (NFC) Puree Market Key Industry Players

Some of the key industry players in the Not From Concentrate (NFC) Puree market include:

Dohler GmbH

Kiril Mischeff

Grünewald Fruchtsaft GmbH

Tree Top Inc.

SVZ Industrial Fruit and Vegetable Ingredients

Nestlé S.A.

The Kraft Heinz Company

Conagra Brands Inc.

The Hain Celestial Group Inc.

Del Monte Pacific Limited

These are just a few of the prominent companies operating in the market, and there are many other players that contribute to the competition and growth of the industry.